About Us
About Us
Lovers of entrepreneurship, we are sisters (Amanda Pulford and Natalie Sammons), who co-founded WeThink Business in 2016 before re-branding to NoNiche Business Accelerators in 2024. Across our two offices in the Gold Coast and Canberra, we have been providing coaching and consultation services to 6, 7, and 8-figure business owners in all industries with the premise of keeping things simple, effective and outcome driven.
We work in the space between where business owners are now and where they want to be, our focus is on building confidence, freeing up time, finding purpose and ensuring profitability, so our client’s businesses support them now, and into the future…that includes preparing them for sale.
We don’t work with one industry simply to make our marketing easier! We work across all business industry niches because we believe no business should be left behind, our network is wide and we love to share it.
- We have a diverse approach to business solutions
- We have a very wide network across many business categories
- We are forever learning and able to share ideas across different industries
- We are exposed to a wider variety of problems
- We get to work with different personality types
- We believe we can help all business niches, not just one
- We are passionate about solving problems for all business owners
Our Mission
To help all business owners become their most confident, happy and financially healthy versions of themselves, so no one is left behind.
Values
ACCOUNTABLE CHEERLEADERS
We will trudge through the weeds with you, then celebrate and acknowledge the wins on the other side. We will believe in you harder, even when you may doubt yourself.
ENJOYMENT
We believe every business journey should be enjoyable, for you and for us and strive to make even the toughest challenges memorable for all the right reasons.
COMMUNICATION
Our relationships are built on trust, we do what we say we will do when we say we will do it. We will always be open and honest in our approach and encourage the same in return.
SIMPLICITY
We are not here to confuse you with complexities to make us look clever. The genius is in simplifying business to get you the results you need to be your very best.
PROFESSIONAL
We promise not to be stiffs but we won’t be blasé either. Business is business, we are with you to achieve your ultimate results, provide best practice, all while sharing similar values and we take that very seriously.
WITHOUT JUDGEMENT
We hold the utmost respect for everyone we work alongside because we understand that no person, or business is perfect and that our best lessons are learned from our best mistakes. We meet you where you are at and help take you where you want to be.