Our Team
Amanda Pulford
PGCert Marketing
Amanda Pulford is a humancentric business coach who works with business owners and founders to strengthen leadership, increase profitability, find fulfilment and create more space to focus on what matters most. Since 2017, she has worked with more than 100 organisations across professional services, community, and trades, supporting companies with revenues exceeding $20 million and teams of more than 300 employees.
With more than 25 years in business, Amanda brings deep commercial experience and practical insight to her coaching. She founded and operated her own award-winning fitness studio for 10 years, building it into a multi six figure enterprise and leading a team of twenty women. Her 20+ years working in the fitness industry as a personal trainer and fitness instructor helped develop a strong understanding of human behaviour, mindset, and performance, areas that shaped her coaching philosophy today.
Results focused, Amanda integrates her passion for human behavior and emerging technology to help business owners make clear decisions, lead confidently, and achieve tangible outcomes. Her coaching blends evidence based strategies with practical accountability, empowering clients to achieve sustained growth and long term performance improvement.
In 2010, her business was recognised nationally as a finalist in the Telstra Women in Business Awards. Amanda also contributes extensively to her community, serving as Secretary and a Board Member of the Gold Coast Community Fund, and mentoring non-profit organisations including The Sanctuary Women’s and Children’s Refuge and the Queensland Government’s Mentoring for Growth Program.
Amanda also spent a decade in the corporate world as a media executive across television, radio, print, and digital. She has trained corporate sales teams and is a lifelong learner, holding postgraduate qualifications in Marketing, a Diploma in Business Management, an Advanced Diploma in Social Media, tertiary qualifications in Training and Assessment, DISC profiling, and is currently studying neuroscience.
Amanda focuses on building confidence, freeing up time, and ensuring profitability, so her client’s businesses can support them now, and into the future. Since 2017, she has worked with more than 100 businesses including professional services, community organisations and trades, with revenues up to $20M+ in revenue and over 300 employees.
With more than two decades experience within the fitness industry, as a personal trainer and fitness instructor Amanda started learning and implementing performance coaching principles while still in college.
In 2007, she founded her first multi-6 figure business – a fitness studio which over nine years, won many national awards and grew to a team of twenty female employees.
Amanda has now dedicated over 35 years to coaching clients to exceed their expectations while focusing on a culture of empowerment and personal growth as a high-performance business coach who also enjoys being on stage presenting to an audience.
As a passionate advocate for domestic violence prevention, women’s education, and community support for homelessness. Amanda has mentored numerous non-profit organisations, including The Sanctuary Women’s and Children’s Refuge, the Queensland State Government Mentoring for Growth Program and is a current board member of the Gold Coast Community Fund.
Before starting her own business, Amanda spent 10 years as a media executive in Television, Radio, Press and Digital Media, she has trained corporate sales, has a Post Master’s Degree in Marketing, is tertiary qualified in Training and Assessment, holds a Diploma in Business Management, Advanced Diploma in Social Media, is certified in DISC, and a member of the Trusted Advisor Network.
Natalie Sammons
CPA
I’m an owner of multiple businesses, qualified Accountant and CPA with over 25 years experience helping small business owners in the Canberra region. For the past 9 years I have focussed my attention to getting the best out of businesses, by helping owners to create businesses that serve them. I have helped over 150 businesses ranging from $20m turnover with 60+ staff to 1 person operations in industries ranging from trades, retail and professional services.
As a young adult I trained and lived at the Australian Institute of Sport as an elite netballer, and for over 6 years I lived and breathed everything netball. I was trained by some of the best coaches in the World and learnt to appreciate the value of hard work, persistence in the face of adversity, teamwork, as well as the benefits of having someone keep you accountable and focused on your goals. Skills that translate seamlessly into the business world.
My family, health and the community are a big deal to me, on the side, I’m a representative netball coach, remain very fitness focused and love spending time exploring the outdoors. I’m on several Boards and keep engaged with the community any way that I can, whether that is regularly giving blood, coaching girls or fundraising for great causes.